Purpose and approach

Make useful change easier to build—and harder to overstate.

Our purpose is to support eco-conscious enterprise and a more inclusive economy through practical products, honest partnerships and evidence people can inspect.

Our intended contribution

Use technology and collaboration to reduce practical barriers—while keeping people, power, evidence and ecological limits in view.

A working theory of change

From a real need to a defensible outcome.

This is a planning frame, not proof that change has happened. Every link in the chain must be tested in context.

  1. Need

    A specific barrier is understood with the people who experience it.

  2. Work

    A focused product or partnership addresses a plausible part of that barrier.

  3. Output

    People can access or use what was created; delivery is counted accurately.

  4. Outcome

    A meaningful change occurs and alternative explanations are considered.

  5. Learning

    Evidence, limitations and unintended effects shape the next decision.

What we will look for

Three dimensions, considered together.

The relevance of each dimension depends on the work. These are areas for inquiry, not claims about results.

Access and agency

Who can participate, who cannot, whether people can make informed choices and how benefits and burdens are distributed.

  • Accessibility and reach
  • Quality of participation
  • Safety, dignity and choice

Usefulness and durability

Whether the work addresses the defined need, fits its context and can be maintained or handed over responsibly.

  • Task success and relevance
  • Adoption with context
  • Stewardship and resilience

Environmental integrity

Whether an environmental benefit is plausible, material and measured within a transparent boundary without shifting harm elsewhere.

  • Method and baseline
  • Trade-offs and rebound effects
  • Uncertainty and verification

Alignment, not attribution

Relevant frameworks can guide questions without becoming proof.

Impact Sol. does not inherit product activity as organisation-level impact. No official UN, 3ZERO, government, EPR, or certification relationship is claimed.

Sustainable Development Goals

Chokro’s conceptual contribution areas

The current product concept has defensible alignment with SDG Targets 8.3, 11.6, 12.5, and 13.3. These are product-level contribution signals—not official indicators, audited outcomes, a certification, or a progress score.

8.3
Entrepreneurship and growth of small and medium-sized enterprises
11.6
Environmental impact of cities, including waste management
12.5
Waste prevention, reduction, recycling, and reuse
13.3
Climate education, awareness, and capacity
3ZERO

Values alignment without implied affiliation

The intended work may be described as aligned with the 3ZERO vision only in a way that does not imply partnership, membership, endorsement, or certification. Chokro’s current 3ZERO role labels also require written permission and trademark review before public release.

Claims standard

Every number needs a sentence around it.

Before publishing a metric or story as evidence of impact, the supporting record should answer these questions.

  1. 01

    What changed?Name the outcome—not only the activity delivered.

  2. 02

    For whom, where and when?State the population, boundary and period.

  3. 03

    Compared with what?Explain the baseline or counterfactual and why it is reasonable.

  4. 04

    How do we know?Link the source, method, sample and responsible reviewer.

  5. 05

    What remains uncertain?Publish limitations, trade-offs and possible negative effects.

Learning in public

Evidence should change decisions.

The point of measurement is not to decorate a report. Evidence should help decide whether to improve, continue, scale, transfer, pause or stop a piece of work.

When there is enough approved material, future updates should distinguish research, delivery data, early signals and independently reviewed outcomes. Until then, the most accurate number is no number.

Minimum publication record

Every future metric needs its definition, value, unit, reporting period, geography and programme scope, method, source, named data owner, last-updated date, approval status, and limitations. The reporting period and review owner must be decided before collection—not reconstructed for a headline later.

Product-counter boundary

If Chokro application counters are ever reused, they must be labelled as lifetime activity totals, may include cached or bounded values, do not establish a baseline or trend, and cannot be added across overlapping SDG mappings.

Reports

No report download is offered because no substantive, approved impact report has been supplied. A future report must carry its accountable owner, period, method, sources, limitations, accessible format, and version.

Questions, answered

Evidence and impact questions

Plain answers about where things stand and how to take part.

Where are Impact Sol.’s impact numbers?

No verified impact dataset has been approved for publication. Publishing a number without its boundary, method, source and limitations would create false confidence, so this site explains the intended measurement approach instead.

Will environmental benefits be calculated?

Only when a relevant, defensible method and appropriate expertise are available. Future environmental claims should state what was measured, what was estimated, the comparison used, the timeframe and material uncertainties.

How will affected people influence evaluation?

The intended approach includes people affected by the work in deciding what useful change looks like, reviewing assumptions and interpreting results. The exact participation and governance model must be defined for each project.

Challenge the approach

Good evidence gets stronger when people question it.

If you have relevant evaluation experience or see a gap in this approach, we welcome a constructive conversation.